Sentiment analysis, or opinion mining, uses automated methods to identify and extract opinions within text and classifies text as positive, negative or neutral. Know what customers like or dislike about your brand from any source of data.
With so much text being generated, extracting keywords and phrases is essential to identifying themes and topics in your data so you know what is most relevant.
How are my customers and stakeholders interacting? What relationships can be uncovered? Make sense of the web of connections within your data with social network analysis. Know your audience and who are your influencers.
Positive and negative words contained in tweets, reviews, and comments can make or break your projected image. Find out what works and make your business grow.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know. Find out if you are meeting engagement targets. If you aren't seen you aren't growing.
The right analytics can help you stand out above your competitors. Let us help you get the most out of your untapped data sources and transform your text into valuable insights.